LeadSpidey
Our product, ready to use
For inbound leads, LeadSpidey runs multi-step follow-ups that branch on what each lead does, reset when they reply and stop on disinterest or bounces, out of the box.
Visit LeadSpideyAutomated lead follow-up
Automated lead follow-up for service businesses, so no deal is lost to silence.
We build lead follow-up systems that keep every open lead moving: timed messages across email and WhatsApp, branching on what the lead does, stopping the moment they reply and putting the conversation back in front of the right salesperson.
No lead left without a next step, and salespeople who spend their time on replies, not reminders.
You’ll recognise this
- Leads get one reply, then nothing, because the salesperson got busy.
- Follow-up depends on reminders in someone’s calendar.
- Old enquiries sit in the CRM with no next step and no reason recorded.
- Generic drip emails keep going after the lead has already replied.
01 The business problem
Follow-up is the work everyone agrees with and nobody does.
Most buyers don’t say yes to the first message. They are busy, comparing, waiting on a colleague or simply forgot. The business that follows up politely, at the right moment, with something useful, usually wins, and the one that sends one email and waits usually doesn’t.
Salespeople know this, but follow-up competes with new enquiries and live deals, and it always loses. The result is a CRM full of leads with no next step and a marketing budget that pays for the same buyers twice.
Automating follow-up is not about blasting sequences. It is about a system that knows where each lead is, sends the right next message, notices when they reply and gets out of the way when a person should take over.
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Lever 01
Revived pipeline
Leads that went quiet get a timely, relevant next message instead of being forgotten.Moves: Lead-to-meeting rate -
Lever 02
Sales time on replies
Reminders, nudges and chasing handled by the system; people step in when the lead responds.Moves: Selling time per rep -
Lever 03
Spend recovered
Leads you already paid to acquire are worked properly before you buy more.Moves: Cost per customer
02 In your business
What this looks like on an ordinary week.
Three situations owners tell us about, and what changes once this is in place.
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Scenario 01
The quote that went quiet
Say you send a quote and hear nothing. Your team means to follow up, then gets busy, and three weeks later the client tells you they went with someone else.
With it in place: A short series of follow-ups goes out on its own, stops the moment they reply, and hands warm replies to your salesperson.
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Scenario 02
“Not now, try me in spring”
Say a good prospect asks you to get back in touch in three months. The note sits in someone’s inbox and is never seen again.
With it in place: The follow-up is scheduled with the context attached, and it arrives on time even if the original person has moved on.
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Scenario 03
Everyone follows up differently
Say one salesperson chases five times and another gives up after one email. Your results depend on who picked up the lead.
With it in place: Every lead gets the same follow-up you designed, and your team sees who replied and who needs a call.
03 Who it is for
For businesses with more leads than follow-up.
A good fit when
- You have open leads in your CRM with no next step.
- Follow-up depends on individual salespeople remembering.
- Your sales cycle has several touches before a decision.
- You want follow-up that stops when people reply, not generic drips.
Probably not when
- You want to email bought lists or people who never contacted you.
- Your deals close on the first conversation.
- Your CRM’s built-in sequences already cover what you need.
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Founders of B2B service firms
You founded a B2B service business, and sales and delivery have outgrown your inbox, your memory and your best salesperson’s phone.
You watch: Pipeline, win rate and revenue per person
What changes: Every lead answered and followed up, a pipeline you can believe, and growth that doesn’t need a new hire for every few clients.
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Owners of local & consumer service businesses
You run a travel agency, clinic, real estate brokerage, training business or similar, where customers arrive on WhatsApp, calls and ads, often out of hours.
You watch: Enquiries answered, bookings and repeat customers
What changes: Every enquiry answered in minutes, quotes followed up until customers decide, and a team that spends its day on the customers in front of it.
04 What we build
Follow-up that behaves like a good salesperson.
Branching sequences
Different paths for different lead stages, sources and answers, rather than one drip for everyone.Email and WhatsApp
Messages on the channel the lead uses, with WhatsApp templates prepared for approval.Stop on reply
Any reply, booking or unsubscribe stops the sequence at once and alerts the owner.Handback to sales
Warm replies routed back to the right person with the history, as a task they can act on.Lost reasons recorded
Leads that end are closed with a reason, so you learn why deals stall instead of guessing.Sequence reporting
Replies, meetings and wins by sequence and step, so weak messages are rewritten.
05 How it works
How a quiet lead becomes a conversation again.
- Step 01
Lead goes quiet
No reply after a set time, or a stage with no activity, starts the right sequence for that lead. - Step 02
Useful next message
A message that adds something, an answer, an example or a time to talk, on the lead’s channel. - Step 03
Branch on behaviour
Opens, clicks, replies and bookings change the path; disinterest or a bounce ends it. - Step 04
Person takes over
A reply goes straight to the owner with the full history, and the sequence stops.
- Website forms
- Meta lead ads
- WhatsApp enquiries
- Booked calls
Follow-up sequences
Built for one business, owned by it
- Replies stop the sequence
- Warm leads to a person
- Lost reasons on record
- Reply rates by step
06 Project process
Discovery, build, launch, then better.
Phases, not promises. Each step is decided on what the previous one showed.
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01
Week 1
Stages and stalls
Find where leads stall today, and agree the messages a good salesperson would send at each point.
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02
Weeks 2–4
First sequences live
The highest-volume stall covered first, with stop-on-reply and handback working.
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03
Weeks 5–8
Branches and reporting
Further stages, channels and reporting by step, once the first sequence is proven.
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04
Ongoing
Rewrite what doesn’t work
Messages and timing improved from replies and meetings, step by step.
Works with
- HubSpot
- Zoho CRM
- Pipedrive
- Gmail
- Outlook
- WhatsApp Business Platform
- Calendly
- Google Calendar
- Slack
07 Proof
Built and run in-house first.
We run the same kind of system on our own business before we build it for anyone else.
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LeadSpidey · AI SDR for inbound leads
Multi-step follow-ups that branch on what each lead does, reset when they reply and stop on disinterest or bounces.
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Prosvano · LinkedIn automation
LinkedIn and email sequences, paced inside each account’s limits and stopped on reply.
In-house product engineering case study
LeadSpidey: building an AI SDR for inbound leads
How we built an AI agent that answers every inbound lead on WhatsApp or email, qualifies it in conversation and books the meeting, with people in control.
Read the case study
08 Cost and engagement
What decides the cost.
Every engagement starts with a short, fixed scoping sprint that ends in a written scope, so you know what the first build takes before you commit to it.
- How many stages and sequences need their own path.
- Channels used: email only, or email and WhatsApp templates.
- Whether sequences run inside your existing CRM or a custom one.
- AI-written messages versus fixed templates, and how much review they need.
- Reporting by sequence, step and salesperson.
09 Product or custom build
You may not need us to build this.
We would rather point you to the right answer than quote for work you don’t need.
A Scribbify build
Custom workflows, integrations and dashboards
We build custom follow-up when it has to run inside your own CRM, across several stages after the first meeting, or around quotes, documents and approvals specific to your business.
Fix your lead follow-up10 Questions
Before you write.
Won’t automated follow-up annoy our leads?
Badly designed follow-up does. Ours stops the moment someone replies, books or opts out, branches on what they do and sends fewer, more useful messages. Leads should feel remembered, not processed.
Can follow-ups go out on WhatsApp?
Yes, to people who contacted you, using templates approved by WhatsApp. Messages outside the 24-hour window must use an approved template.
Does this replace our salespeople?
No. It handles the reminders and the chasing so salespeople spend their time on leads who reply.
Can it work inside our current CRM?
Usually. We build on CRMs with a usable API, such as HubSpot, Zoho CRM and Pipedrive, or inside a custom CRM.
How is this different from LeadSpidey?
LeadSpidey runs listening follow-ups for inbound leads as a product. We build custom when follow-up spans your whole sales cycle or depends on your own systems.
How many follow-ups before we stop?
It depends on your sales cycle, but every sequence has a clear end: a reply, a booking, an opt-out or a set number of useful touches, after which the lead is closed with a reason.
Is automated follow-up allowed in the UK, US and UAE?
Follow-up to people who contacted you is normal practice, but consent and opt-out rules differ by channel and country. We build in opt-outs and stop rules and agree the rules with you; your advisers decide your legal position.
Fix your lead follow-up
Give every lead a next step, automatically.
Tell us where leads go quiet today, how many are open and which CRM you use. A partner replies within one business day.
- A partner reads every enquiry
- A 45-minute working call
- A written scope you can decide on
Or write to us at [email protected]
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