Services · Marketing systems
Marketing automation services, and the funnels and outbound behind them.
If you spend on ads and content but leads go unanswered, follow-up depends on memory and nobody can say which ads bring clients, we build the marketing behind your growth: lead capture, instant replies, follow-up, outbound, reporting on what each channel brings in and AI search visibility, all joined to your CRM. We can run the channels for you too.
Lower acquisition cost, and every lead traced to revenue.
You’ll recognise this
- Leads come in from ads and forms, and some never get a reply.
- Nobody can say which channel actually produces clients.
- Your agency reports clicks; your sales team reports silence.
- Buyers now ask ChatGPT for recommendations, and you do not know if you are named.
01 What it’s costing you
The expensive part is the part nobody invoices.
Most marketing budgets leak after the click: forms that reach nobody, enquiries answered days later, follow-up that depends on memory and reports that cannot connect spend to signed clients. Spending more on ads pours more through the same holes. For example, a contact form that emails one person who is on leave can lose a week of enquiries without anyone noticing.
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Lever 01
Conversion
Pages built for one offer and one audience, with capture and response joined up, so fewer prospects drop out between steps.Moves: Visitor-to-lead and lead-to-client rates -
Lever 02
Acquisition cost
Reporting that shows which channel actually produces clients, so budget moves to what works and away from what only produces clicks.Moves: Cost per acquired client -
Lever 03
Pipeline coverage
Inbound, outbound and AI search visibility working as one system, so growth no longer depends on referrals alone.Moves: Qualified pipeline each month
02 Built for
Who brings us this work.
The people who usually start these engagements, what they are measured on, and the question they arrive with.
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Agency & consultancy owners
You run an agency or consultancy with many clients at once, and your margin disappears into reporting, onboarding and status updates.
You watch: Margin per client, team hours and client retention
- Your account managers spend the first week of every month building client reports by hand.
- Every new client means a dozen emails chasing logins, files and approvals before work starts.
- New business still depends on referrals, because nobody has time to prospect.
What changes: Reports and onboarding that run on their own, more clients per account manager, and new business that doesn’t wait for referrals.
“We have bought tools before, and the team went back to spreadsheets.”
We build around how your team already works, start with the one job that costs most, and release it early, so people use it because it saves them time.
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Founders of B2B service firms
You founded a B2B service business, and sales and delivery have outgrown your inbox, your memory and your best salesperson’s phone.
You watch: Pipeline, win rate and revenue per person
- Enquiries arrive faster than anyone can answer them, and the good ones go cold over a weekend.
- The CRM is half filled in, so your forecast is a guess and follow-up depends on memory.
- Every new client seems to need another hire, because a person sits in the middle of every step.
What changes: Every lead answered and followed up, a pipeline you can believe, and growth that doesn’t need a new hire for every few clients.
“We are not a tech company. Custom software sounds big and risky.”
We start with a short, fixed scoping sprint and one small build. You see it working within weeks and decide every next step on what it did.
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Owners of local & consumer service businesses
You run a travel agency, clinic, real estate brokerage, training business or similar, where customers arrive on WhatsApp, calls and ads, often out of hours.
You watch: Enquiries answered, bookings and repeat customers
- Most messages arrive in the evening or at weekends, when nobody is there to reply.
- Quotes and bookings are followed up when someone remembers, so customers drift to competitors.
- The same customer questions take up your front desk’s whole day.
What changes: Every enquiry answered in minutes, quotes followed up until customers decide, and a team that spends its day on the customers in front of it.
“Will AI say the wrong thing to my customers?”
It only answers from information you approve, hands anything sensitive to a person, and every conversation can be reviewed. You decide how much it may do on its own.
03 Before and after
The same week, run two ways.
Today
- Leads from ads land in an unread inbox
- Follow-up depends on someone remembering
- Reports show clicks, not clients
- Invisible in AI assistant answers
With the system in place
- Every lead captured, scored and answered
- Follow-up runs until they reply
- Spend traced to signed revenue
- Measured and improving in AI search
04 In your business
What this looks like on an ordinary week.
Three situations owners tell us about, and what changes once this is in place.
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Scenario 01
Ads that “work” but no clients
Say you spend on Google and Meta every month. The agency report shows clicks and form fills, your salespeople say the leads are rubbish, and nobody can tell which ads ever produced a paying client.
With it in place: Every lead carries its ad, campaign and outcome into your CRM, so you can see which spend brings clients and move the budget there.
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Scenario 02
The contact form that emails one person
Say your website form goes to the founder’s inbox. When they are on holiday or in back-to-back meetings, enquiries sit for days, and a few never get answered at all.
With it in place: Every enquiry lands in the CRM, goes to whoever is on duty and gets an instant reply, whoever is away.
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Scenario 03
Referrals drying up
Say almost all your work has come from referrals. This quarter they slowed down, and there is no other way for new clients to find you.
With it in place: A landing page, follow-up and outbound run as one system, so new conversations start every week, not only when someone recommends you.
05 What we build
Marketing systems, designed around your work.
Lead capture, follow-up, outbound and reporting on which ads bring clients, built as one system on your CRM, and run with you if you want.
Capture and routing
Pages, forms, ads and enquiries captured in one place, de-duplicated, scored and sent to the right person straight away.Marketing automation
Email, WhatsApp and LinkedIn follow-up that branches on what each lead does and stops the moment they reply.SEO and AI search visibility
The technical, tracking and content structure that lets buyers find you on Google and in the answers ChatGPT, Gemini and Google AI Mode give.Which ads bring clients
Every lead traced from first visit to booked meeting, so spend follows what actually produces clients.Outbound systems
Account lists, research and outreach sequences on LinkedIn and email, paced to stay inside each platform’s limits.Channel operation
We can run the channels on the system we build, or work alongside your team or agency, with the same measures either way.
- Ads & social
- Search & AI answers
- LinkedIn outbound
- Referrals
Your marketing system
Built for one business, owned by it
- Instant response
- Scored leads in CRM
- Follow-up sequences
- Revenue by channel
06 Specialist services
Within marketing systems.
Narrower builds with their own buying decisions. Each has its own page with how it works, what it connects to and the questions owners ask.
07 Working thesis
Marketing is a system, not a campaign.
Most marketing loses money in the gaps: the form that reaches nobody, the lead answered two days late, the report that cannot connect spend to signed clients. Those are systems problems, and campaigns cannot fix them.
We build the system first: capture, response, follow-up, outbound and measurement joined to your CRM. Then every campaign lands on something that works, whether we run it or your team does.
08 How it runs
Working software early. Then the next step.
Phases, not promises: every engagement starts with a scoping sprint, and each step is decided on evidence.
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01
Weeks 1–2
Revenue system audit
Trace every path from first visit to signed client and find where leads and money leak.
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02
Weeks 3–6
Capture and response
Landing pages, capture, routing and follow-up built and joined to your CRM.
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03
Ongoing
Measure and scale
Reporting, SEO and AI visibility running; spend shifted to what produces clients.
Works with the tools you keep
- Google Ads
- Meta lead ads
- Google Analytics 4
- Google Search Console
- Google Tag Manager
- HubSpot
- Mailchimp
- WhatsApp Business
- Typeform
- Calendly
- Webflow
09 Built in-house
We build this for ourselves first.
Scribbify runs software products of its own. Each one is the same kind of work, tested on our own business before yours.
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Serpify · AI visibility and rank tracking
AI visibility and rank tracking software: we built the tool that shows whether ChatGPT, Gemini and Google name a brand.
About Serpify -
LeadSpidey · AI SDR for inbound leads
Inbound response at any hour: the part of the funnel where most leads are lost, handled by software.
About LeadSpidey -
Prosvano · LinkedIn automation
LinkedIn and email outbound run as one sequence, from finding people to a drafted reply.
About Prosvano
10 Build, buy or configure
An honest comparison.
Sometimes software you can buy is the right answer, and we will say so. This is how we weigh it.
| What matters | Off-the-shelf SaaS | Low-code builder | Scribbify build |
|---|---|---|---|
| Fits how your team actually works | Partly: You adapt to its fields | Partly: Until the rules get complex | Yes: Built around how you work |
| You own the code and the data | No: Rented | Partly: Locked to the platform | Yes: Yours, documented |
| Joins every tool you already use | Partly: Where integrations exist | Partly: Simple connections | Yes: Any API or export |
| Cost stays flat as you hire | No: Priced per seat | No: Priced per seat | Yes: No per-seat licence |
| AI agents with approvals built in | Partly: Generic assistants | Partly: Add-ons | Yes: Built for your rules |
| Someone accountable for the outcome | No: A support ticket | No: Your own team | Yes: Measured with you |
11 Questions
Before you write.
Other services
How is this different from a marketing agency?
Do you run the channels too?
What is AI search visibility?
Which tools will we need?
How do you measure success?
Can you work with our existing website?
Start a project
Talk to us about marketing systems.
Tell us where the work or the revenue gets stuck: the job, the tools it runs on and what it costs you. We will tell you plainly whether building is worth it.
- A partner reads every enquiry
- A 45-minute working call
- A written scope you can decide on
Or write to us at [email protected]
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