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Services · Growth systems

Funnels built like software, and measured like it.

Landing pages, lead capture, follow-up sequences, SEO and AI search visibility, engineered as one system and joined to your CRM, so every lead is answered and every step is measured.

Start a project How it pays back

Lower acquisition cost, and every lead traced to revenue.

You’ll recognise this

  • Leads come in from ads and forms, and some never get a reply.
  • Nobody can say which channel actually produces clients.
  • Your agency reports clicks; your sales team reports silence.
  • Buyers now ask ChatGPT for recommendations, and you do not know if you are named.

What it’s costing you

The expensive part is the part nobody invoices.

Most marketing budgets leak after the click: forms that reach nobody, enquiries answered days later, follow-up that depends on memory and reports that cannot connect spend to signed clients. Spending more on ads pours more through the same holes.

  1. Lever 01

    Conversion

    Pages built for one offer and one audience, with capture and response joined up, so fewer prospects drop out between steps.

    Moves: Visitor-to-lead and lead-to-client rates

  2. Lever 02

    Acquisition cost

    Attribution that shows which channel actually produces clients, so budget moves to what works and away from what only produces clicks.

    Moves: Cost per acquired client

  3. Lever 03

    Pipeline coverage

    Inbound, outbound and AI search visibility working as one system, so growth no longer depends on referrals alone.

    Moves: Qualified pipeline each month

Built for

Who brings us this work.

The people who usually start these engagements, what they are measured on, and the question they arrive with.

  • Agencies & consultancies

    Founders and operations leads at agencies and consultancies running many clients at once.

    Measured on: Margin per client, utilisation and retention

    • Every client lives in a different mix of tools, and account managers spend hours on status updates.
    • Reporting is assembled by hand each month, so senior people do junior work.
    • New business depends on referrals, because nobody has time to run outbound properly.

    What changes: More billable hours per head and clients who can see the work without asking for it.

    “We have tried tools before and the team went back to spreadsheets.”

    We build around how your team already works, start with one workflow and release it early, so adoption is earned before anything else is built.

  • Founder-led B2B service firms

    Founders of B2B service businesses whose sales and delivery have outgrown the founder’s inbox.

    Measured on: Pipeline, win rate and revenue per employee

    • Leads arrive faster than anyone can answer them, and the best ones go cold over a weekend.
    • The CRM is half-filled, so forecasting is a guess and follow-up depends on memory.
    • Growth means hiring, because every process still needs a person in the middle of it.

    What changes: A pipeline that answers, qualifies and follows up on its own, and a business that can grow without adding headcount at the same rate.

    “We are not a tech company. Custom software sounds like a large, risky project.”

    Engagements start with a short scoping sprint and a fixed scope for the first build. You see working software early and decide each next step on evidence.

Before and after

The same week, run two ways.

Today

  • Leads from ads land in an unread inbox
  • Follow-up depends on someone remembering
  • Reports show clicks, not clients
  • Invisible in AI assistant answers

With the system in place

  • Every lead captured, scored and answered
  • Follow-up runs until they reply
  • Spend traced to signed revenue
  • Measured and improving in AI search

What we build

Growth systems, designed around your work.

Landing pages, lead capture, follow-up, SEO and AI search visibility, built like software and joined to your CRM.

  • Landing pages and sites

    Fast, focused pages for each offer and audience, built to be tested and changed without a developer every time.

  • Lead capture and routing

    Forms, ads and enquiries captured in one place, de-duplicated, scored and sent to the right person straight away.

  • Follow-up sequences

    Email, WhatsApp and LinkedIn follow-up that branches on what each lead does and stops the moment they reply.

  • SEO and AI search visibility

    Content and technical work so buyers find you on Google and in the answers ChatGPT, Gemini and Google AI Mode give.

  • Attribution and reporting

    Every lead traced from first visit to booked meeting, so spend follows what actually produces clients.

  • Outbound systems

    Account lists, research and outreach sequences on LinkedIn and email, paced to stay inside each platform’s limits.

  • Ads & social
  • Search & AI answers
  • LinkedIn outbound
  • Referrals

Your growth system

Built for one business, owned by it

  • Instant response
  • Scored leads in CRM
  • Follow-up sequences
  • Revenue attribution
Sources: Ads & social, Search & AI answers, LinkedIn outbound, Referrals. The system: Your growth system. What it produces: Instant response, Scored leads in CRM, Follow-up sequences, Revenue attribution.

Working thesis

A funnel is a system, not a campaign.

Most marketing loses money in the gaps: the form that reaches nobody, the lead answered two days late, the report that cannot connect spend to signed clients. Those are engineering problems, and campaigns cannot fix them.

We build the system first: capture, response, follow-up and measurement joined to your CRM. Then every campaign you run lands on something that works.

Built in-house

We build this for ourselves first.

Scribbify runs software products of its own. Each one is the same kind of work, tested on our own business before yours.

  • Serpify · AI visibility and rank tracking

    AI visibility and rank tracking software: we built the tool that shows whether ChatGPT, Gemini and Google name a brand.

    About Serpify

  • LeadSpidey · AI SDR for inbound leads

    Inbound response at any hour: the part of the funnel where most leads are lost, handled by software.

    About LeadSpidey

  • Prosvano · LinkedIn automation

    LinkedIn and email outbound run as one sequence, from finding people to a drafted reply.

    About Prosvano
Serpify’s homepage: AI answers and Google search tracked side by side in one workspace.

How it runs

Working software early. Then the next step.

Phases, not promises: every engagement starts with a scoping sprint, and each step is decided on evidence.

Our approach
  1. 01

    Weeks 1–2

    Funnel audit

    Trace every path from first visit to signed client and find where leads and money leak.

  2. 02

    Weeks 3–6

    Capture and response

    Landing pages, capture, routing and follow-up built and joined to your CRM.

  3. 03

    Ongoing

    Measure and scale

    Attribution, SEO and AI visibility running; spend shifted to what produces clients.

Works with the tools you keep

  • Google Ads
  • Meta lead ads
  • LinkedIn
  • Google Analytics 4
  • Google Search Console
  • Google Tag Manager
  • HubSpot
  • Mailchimp
  • WhatsApp Business
  • Typeform
  • Calendly
  • Webflow

Build, buy or configure

An honest comparison.

Sometimes software you can buy is the right answer, and we will say so. This is how we weigh it.

How a Scribbify build compares with off-the-shelf software and low-code builders
What matters Off-the-shelf SaaS Low-code builder Scribbify build
Fits how your team actually works Partly: You adapt to its fields Partly: Until the rules get complex Yes: Designed around your workflow
You own the code and the data No: Rented Partly: Locked to the platform Yes: Yours, documented
Joins every tool you already use Partly: Where integrations exist Partly: Simple connections Yes: Any API or export
Cost stays flat as you hire No: Priced per seat No: Priced per seat Yes: No per-seat licence
AI agents with approvals built in Partly: Generic assistants Partly: Add-ons Yes: Built for your rules
Someone accountable for the outcome No: A support ticket No: Your own team Yes: Measured with you

Questions

Before you write.

How is this different from a marketing agency?
We are a development firm that does marketing, so we start with the system rather than the campaign: capture, response, follow-up and measurement joined to your CRM. Campaigns then run on top of something that works and can be measured.
Do you run ads and write content too?
We build the funnel and can run the channels on it, or work alongside your existing agency or team. Many businesses keep their creative partner and bring us in for the systems behind it.
What is AI search visibility?
Whether AI assistants like ChatGPT, Gemini and Google AI Mode mention your business and cite your site when buyers ask them for recommendations. We built Serpify to measure it, and we use that knowledge to improve it.
Which tools will we need?
Usually fewer than you have. We work with your CRM, analytics and ad accounts where they serve you, and replace the pieces that leak leads. You own every account and every piece of data.
How do you measure success?
Against the numbers your business runs on: enquiries answered, meetings booked, clients won and what each one cost to acquire, traced from first visit to signed work. We agree the measures with you before we start.
Can you work with our existing website?
Yes. We can build new pages and capture on your current site, or move you to a faster one when the site itself is what holds the funnel back.

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