Skip to content
Scribbify

For travel agencies

A custom CRM for travel agencies, with WhatsApp built in.

Travellers book with whoever sends a good quote first. We build CRMs, WhatsApp lead automation and quote-to-booking workflows for travel agencies, tour operators and destination management companies whose enquiries arrive in waves and whose margins depend on converting them quickly.

More enquiries turned into confirmed bookings, with every traveller’s quote, payments and documents in one place.

You’ll recognise this

  • Enquiries pile up on WhatsApp faster than the team can send quotes.
  • Itineraries are rebuilt from scratch in Word for every enquiry.
  • Nobody follows up on quotes that went out and heard nothing back.
  • Payment deadlines and passport details live in email threads.

Built and run in-house

  • LeadSpidey · AI SDR for inbound leads

    Answers inbound enquiries on WhatsApp and email at any hour, qualifies them and books the call.

A LeadSpidey agent answering and qualifying an enquiry (sample conversation).

The business problem

Every enquiry is a race, and most agencies run it on WhatsApp and Word.

Travel buyers ask several agencies at once. They message on WhatsApp or through a Meta ad, describe the trip in a few lines and wait to see who comes back with something that looks right. Speed and a clear, attractive quote win far more often than the lowest price.

Behind the scenes, quoting is manual: checking supplier rates, building an itinerary document, sending it and hoping. Then come the follow-ups, the revisions, deposits, balances, passport copies and visa documents, tracked across inboxes and spreadsheets by consultants who are also answering new enquiries.

A travel CRM built around the enquiry-to-departure journey lets consultants respond fast, quote from templates, follow up automatically and keep every traveller’s booking details in one record.

  1. Lever 01

    Faster quotes

    Enquiries acknowledged in minutes and quoted from templates, while the traveller is still deciding.

    Moves: Enquiry-to-booking rate

  2. Lever 02

    Quotes followed up

    Every open quote gets a timely follow-up, so silence doesn’t default to a lost booking.

    Moves: Quote acceptance rate

  3. Lever 03

    Consultant capacity

    Less retyping and chasing, so each consultant handles more enquiries in peak season.

    Moves: Bookings per consultant

How travel businesses sell

The workflows we build around.

  • 01

    Enquiries in waves

    Campaigns, holidays and seasons bring sudden peaks; the system has to acknowledge, qualify and queue enquiries when consultants can’t keep up.

  • 02

    Quotes with many parts

    Flights, hotels, transfers and activities from several suppliers, assembled into an itinerary the traveller can understand.

  • 03

    Payments in stages

    Deposits, balances and supplier deadlines per booking, with reminders to travellers and alerts to staff.

  • 04

    Documents per traveller

    Passports, visas and special requests collected and checked for every person on the booking before departure.

What we build

A travel CRM from enquiry to departure.

  • WhatsApp and Meta lead capture

    Every enquiry acknowledged in minutes with the right questions: dates, travellers, budget and destination.

  • Quote and itinerary builder

    Itineraries assembled from templates and your product library, sent as a clear branded quote.

  • Quote follow-up

    Automatic, polite follow-ups on open quotes, stopped the moment the traveller replies.

  • Payment schedules

    Deposits and balances tracked per booking, with payment links and reminders before each date.

  • Traveller documents

    Passport and visa details requested and stored per traveller, with checks before departure.

  • Sales and season reporting

    Enquiries, quotes, bookings and margin by source, destination and consultant.

How it works

From “we’re thinking about a trip” to departure day.

  1. 01

    Enquiry answered

    A WhatsApp or Meta enquiry is acknowledged in minutes and the trip details collected.

  2. 02

    Quote sent

    The consultant builds the itinerary from templates and sends a branded quote the same day.

  3. 03

    Followed to booking

    Follow-ups and revisions tracked until the traveller confirms and pays the deposit.

  4. 04

    Ready to travel

    Balance, documents and final details collected on schedule, with the booking complete before departure.

Product or custom build

You may not need us to build this.

We would rather point you to the right answer than quote for work you don’t need.

LeadSpidey

Our product, ready to use

If your main need is answering and qualifying travel enquiries on WhatsApp and email at any hour, LeadSpidey does that today.

Visit LeadSpidey

A Scribbify build

Custom workflows, integrations and dashboards

We build custom when you need quotes, itineraries, supplier data, payment schedules and traveller documents in the same system as your leads.

Talk to us about your agency

Build, buy or connect

A travel CRM, a WhatsApp tool, or a custom build.

The right answer depends on how you quote and where your enquiries arrive.

  • An off-the-shelf travel CRM

    Best when: your quoting and booking flow is standard

    Products such as Tern or TravelJoy cover itineraries and client records for advisors, on their own structure.

  • A WhatsApp inbox tool

    Best when: the gap is answering chats as a team

    Shared inboxes and chatbots for WhatsApp, separate from quotes, payments and documents.

  • A custom travel CRM

    Best when: enquiries, quotes, payments and documents must live together

    WhatsApp and Meta leads, quote templates, payment schedules and traveller documents in one system you own.

Who it is for

For agencies that live on enquiries.

A good fit when

  • Most of your enquiries arrive on WhatsApp or through Meta ads.
  • Consultants build quotes manually and follow up inconsistently.
  • Bookings involve staged payments and documents per traveller.
  • Peak seasons overwhelm the team and enquiries go unanswered.

Probably not when

  • You sell mainly through an online booking engine with no consultants.
  • You need a global distribution system or a supplier booking platform built.
  • Your existing travel CRM already covers your workflow well.
  • Founder-led B2B service firms

    Founders of B2B service businesses whose sales and delivery have outgrown the founder’s inbox.

    Measured on: Pipeline, win rate and revenue per employee

    What changes: A pipeline that answers, qualifies and follows up on its own, and a business that can grow without adding headcount at the same rate.

  • Ops, sales & growth leaders

    Heads of operations, sales or marketing inside mid-size companies, with a mandate and no spare engineering team.

    Measured on: Cost to serve, cycle time and cost per acquisition

    What changes: The system your team needs, delivered alongside IT rather than queued behind it, with security and ownership handled properly.

Project process

Discovery, build, launch, then better.

Phases, not promises. Each step is decided on what the previous one showed.

Our approach
  1. 01

    Week 1

    Enquiry journey mapped

    Every source, quote step, payment and document, from enquiry to departure.

  2. 02

    Weeks 2–5

    Capture and first reply

    WhatsApp and Meta enquiries captured, answered and assigned before peak season.

  3. 03

    Weeks 5–12

    Quotes and follow-up

    Itinerary templates, branded quotes and quote follow-up built on the new lead records.

  4. 04

    Ongoing

    Payments and documents

    Payment schedules, traveller documents and season reporting added in order of impact.

Works with

  • WhatsApp Business Platform
  • Meta lead ads
  • Instagram
  • Google Ads
  • Stripe
  • Google Workspace
  • Microsoft 365
  • Zoho CRM
  • HubSpot
  • Google Sheets

Cost and engagement

What decides the cost.

Every engagement starts with a short, fixed scoping sprint that ends in a written scope, so you know what the first build takes before you commit to it.

  • The number of enquiry sources and WhatsApp numbers.
  • How complex your quotes are and whether supplier data is imported.
  • Payment schedules and the payment provider to connect.
  • Traveller document collection and checks.
  • AI qualification on top of rule-based replies.
  1. 01

    Scoping sprint

    A short, fixed piece of work to map one workflow and decide what is worth building.

  2. 02

    Build

    The first workflow designed, built and released, then extended in small, scoped steps.

  3. 03

    Run & improve

    An ongoing engagement to keep the system running, measured and getting better.

Questions

Questions from travel agencies.

Can WhatsApp enquiries go straight into the CRM?
Yes. With the WhatsApp Business Platform, each conversation becomes a lead record with the chat attached, shared across your team instead of sitting on one consultant’s phone.
Can you connect to our suppliers or booking systems?
Where they offer an API or a data export, yes. We assess each supplier connection during scoping; some are better handled as a product library you maintain.
Will travellers get automated messages that feel robotic?
No. Acknowledgements and follow-ups are written in your voice and stop when the traveller replies. Quotes and advice come from your consultants.
Can travellers pay deposits online?
Yes. Payment links from your provider are attached to each stage of the schedule, with reminders before due dates and status updated when paid.
How do you handle passport and personal data?
We agree what is collected, where it is stored, who can see it and when it is deleted during scoping, and build to that.
Should a travel agency build a custom CRM or use an off-the-shelf travel CRM?
If a travel CRM fits how you quote and sell, use it. A custom build makes sense when WhatsApp is your main channel, your quotes or suppliers are unusual, or you need leads, quotes, payments and documents in one system you own.

Start a project

Talk to us about your agency.

Tell us where your enquiries come from, how you quote today and what happens in peak season. A partner replies within one business day.

We use your details only to reply to this enquiry. No newsletters, no list sharing. See our privacy policy.

Send the first good quote, every time.

A short scoping sprint, a written scope, and a plain answer on whether building is worth it.

Or write to us at [email protected]