Services · AI lead qualification
An AI SDR for inbound leads, qualifying every lead while it’s warm.
If enquiries wait overnight and your salespeople spend half their day on the wrong leads, an AI SDR answers each enquiry in minutes on the channel it came from, asks your qualifying questions, scores the lead and hands the good ones to your team with the whole conversation attached.
More qualified meetings from the same lead volume, and salespeople who only talk to buyers.
Part of AI agents & automation
You’ll recognise this
- Leads arrive after hours and wait until morning for a first reply.
- Salespeople spend their day on enquiries that were never going to buy.
- Qualification depends on who picks up the lead and how busy they are.
- Your CRM shows a lead source, but not what the lead actually said.
01 What it’s costing you
The expensive part is the part nobody invoices.
Inbound leads are the most expensive leads you have: you have already paid for the ad, the content or the referral. Every one that waits overnight, or gets a generic reply, is acquisition spend handed to a competitor.
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Lever 01
Speed to lead
A useful reply in minutes, at any hour, while the prospect is still comparing options.Moves: Enquiry-to-meeting conversion -
Lever 02
Sales time on buyers
Poor-fit enquiries answered politely and filtered out, so your team’s calendar holds qualified conversations.Moves: Meetings per salesperson -
Lever 03
Return on ad spend
Paid leads followed up consistently, so more of what you already spend turns into pipeline.Moves: Cost per qualified meeting
02 Built for
Who brings us this work.
The people who usually start these engagements, what they are measured on, and the question they arrive with.
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Agency & consultancy owners
You run an agency or consultancy with many clients at once, and your margin disappears into reporting, onboarding and status updates.
You watch: Margin per client, team hours and client retention
- Your account managers spend the first week of every month building client reports by hand.
- Every new client means a dozen emails chasing logins, files and approvals before work starts.
- New business still depends on referrals, because nobody has time to prospect.
What changes: Reports and onboarding that run on their own, more clients per account manager, and new business that doesn’t wait for referrals.
“We have bought tools before, and the team went back to spreadsheets.”
We build around how your team already works, start with the one job that costs most, and release it early, so people use it because it saves them time.
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Founders of B2B service firms
You founded a B2B service business, and sales and delivery have outgrown your inbox, your memory and your best salesperson’s phone.
You watch: Pipeline, win rate and revenue per person
- Enquiries arrive faster than anyone can answer them, and the good ones go cold over a weekend.
- The CRM is half filled in, so your forecast is a guess and follow-up depends on memory.
- Every new client seems to need another hire, because a person sits in the middle of every step.
What changes: Every lead answered and followed up, a pipeline you can believe, and growth that doesn’t need a new hire for every few clients.
“We are not a tech company. Custom software sounds big and risky.”
We start with a short, fixed scoping sprint and one small build. You see it working within weeks and decide every next step on what it did.
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Owners of local & consumer service businesses
You run a travel agency, clinic, real estate brokerage, training business or similar, where customers arrive on WhatsApp, calls and ads, often out of hours.
You watch: Enquiries answered, bookings and repeat customers
- Most messages arrive in the evening or at weekends, when nobody is there to reply.
- Quotes and bookings are followed up when someone remembers, so customers drift to competitors.
- The same customer questions take up your front desk’s whole day.
What changes: Every enquiry answered in minutes, quotes followed up until customers decide, and a team that spends its day on the customers in front of it.
“Will AI say the wrong thing to my customers?”
It only answers from information you approve, hands anything sensitive to a person, and every conversation can be reviewed. You decide how much it may do on its own.
03 Before and after
The same week, run two ways.
Today
- Leads wait overnight for a reply
- Every enquiry gets the same sales time
- Qualification varies by who answers
- CRM shows the source, not the conversation
With the system in place
- A useful reply within minutes
- Sales time spent on qualified buyers
- The same criteria applied every time
- Every conversation on the lead record
04 In your business
What this looks like on an ordinary week.
Three situations owners tell us about, and what changes once this is in place.
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Scenario 01
The 9pm enquiry
Say a prospect fills in your form at 9pm after comparing three providers. Your team replies at 10am the next day. By then two competitors have already called.
With it in place: An AI SDR replies within minutes, asks your qualifying questions and books a call straight into your calendar.
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Scenario 02
Salespeople talking to tyre-kickers
Say your salespeople spend half their day on enquiries with no budget or the wrong need. The serious buyers wait.
With it in place: Leads are qualified in conversation first, and your salespeople only speak to the ones that fit.
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Scenario 03
Leads from five places
Say enquiries come from WhatsApp, Meta ads, your website and email, each checked by someone different, at different times.
With it in place: Every channel gets the same fast, consistent first reply, and every lead lands in your CRM with the conversation attached.
05 What we build
AI lead qualification, designed around your work.
Every enquiry answered in minutes, asked your qualifying questions, scored and routed to the right person, with the conversation attached.
Instant first response
A reply within minutes on WhatsApp, email or web chat, in the lead’s language of enquiry, at any hour.Your qualifying questions
Budget, timeline, decision-maker and fit, asked conversationally in the order your best salesperson would ask them.Scoring against your criteria
Each lead scored from what they said, with the reasoning shown, so your team can see why it was rated that way.Routing and handoff
Qualified leads assigned to the right person by region, service or value, with the conversation attached.Meeting booking
Qualified prospects offered times from your team’s calendars, and the meeting booked without back-and-forth.Review and controls
Every conversation logged and reviewable, with rules for what the agent may say and a switch that pauses it.
- Meta lead ads
- Website forms
AI qualification agent
Built for one business, owned by it
- Scored leads
- Routed to an owner
- Booked meetings
- CRM updated
06 Working thesis
Speed matters only with judgement.
Answering a lead in seconds is easy. Answering it well, asking the right question, recognising a poor fit politely and knowing when a person must take over, is the hard part, and it is where most AI chatbots fail.
We build qualification around your criteria and your best salesperson’s judgement, keep a person in the loop wherever the stakes are high, and measure the agent on qualified meetings, not on replies sent.
07 How it runs
Working software early. Then the next step.
Phases, not promises: every engagement starts with a scoping sprint, and each step is decided on evidence.
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01
Weeks 1–2
Criteria and conversations
Write down your qualifying criteria and how your best people ask, and agree when a person must take over.
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02
Weeks 3–6
Agent in supervised use
Live on one channel with a person reviewing conversations, tuned on real enquiries before it runs unattended.
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03
Ongoing
More channels, more autonomy
Further channels and booking added as the agent proves itself, measured on qualified meetings.
Works with the tools you keep
- WhatsApp Business
- Meta lead ads
- Gmail
- Outlook
- Website forms
- Typeform
- Google Calendar
- Calendly
- HubSpot
- Zoho
- Pipedrive
- Google Sheets
08 Built in-house
We build this for ourselves first.
Scribbify runs software products of its own. Each one is the same kind of work, tested on our own business before yours.
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LeadSpidey · AI SDR for inbound leads
Our AI SDR for inbound leads: answers on WhatsApp and email, qualifies in conversation against your criteria and books the meeting.
About LeadSpidey
09 Build, buy or configure
An honest comparison.
Sometimes software you can buy is the right answer, and we will say so. This is how we weigh it.
| What matters | Off-the-shelf SaaS | Low-code builder | Scribbify build |
|---|---|---|---|
| Fits how your team actually works | Partly: You adapt to its fields | Partly: Until the rules get complex | Yes: Built around how you work |
| You own the code and the data | No: Rented | Partly: Locked to the platform | Yes: Yours, documented |
| Joins every tool you already use | Partly: Where integrations exist | Partly: Simple connections | Yes: Any API or export |
| Cost stays flat as you hire | No: Priced per seat | No: Priced per seat | Yes: No per-seat licence |
| AI agents with approvals built in | Partly: Generic assistants | Partly: Add-ons | Yes: Built for your rules |
| Someone accountable for the outcome | No: A support ticket | No: Your own team | Yes: Measured with you |
10 Questions
Before you write.
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How is this different from a chatbot?
Should we use LeadSpidey or have Scribbify build something custom?
Which channels can it answer on?
What if a lead asks something the agent shouldn’t answer?
Can it book meetings directly?
Is our data used to train AI models?
What is AI lead qualification?
Which CRMs does it sync with?
Start a project
Talk to us about AI lead qualification.
Tell us where the work or the revenue gets stuck: the job, the tools it runs on and what it costs you. We will tell you plainly whether building is worth it.
- A partner reads every enquiry
- A 45-minute working call
- A written scope you can decide on
Or write to us at [email protected]
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