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AI lead qualification, while every lead is still warm.

We build AI lead qualification systems that answer each enquiry on the channel it came from, ask your qualifying questions in a natural conversation, score the lead against your criteria and hand qualified prospects to your team with the full context.

Start a project How it pays back

More qualified meetings from the same lead volume, and salespeople who only talk to buyers.

Part of AI agents & automation

You’ll recognise this

  • Leads arrive after hours and wait until morning for a first reply.
  • Salespeople spend their day on enquiries that were never going to buy.
  • Qualification depends on who picks up the lead and how busy they are.
  • Your CRM shows a lead source, but not what the lead actually said.

What it’s costing you

The expensive part is the part nobody invoices.

Inbound leads are the most expensive leads you have: you have already paid for the ad, the content or the referral. Every one that waits overnight, or gets a generic reply, is acquisition spend handed to a competitor.

  1. Lever 01

    Speed to lead

    A useful reply in minutes, at any hour, while the prospect is still comparing options.

    Moves: Enquiry-to-meeting conversion

  2. Lever 02

    Sales time on buyers

    Poor-fit enquiries answered politely and filtered out, so your team’s calendar holds qualified conversations.

    Moves: Meetings per salesperson

  3. Lever 03

    Return on ad spend

    Paid leads followed up consistently, so more of what you already spend turns into pipeline.

    Moves: Cost per qualified meeting

Built for

Who brings us this work.

The people who usually start these engagements, what they are measured on, and the question they arrive with.

  • Agencies & consultancies

    Founders and operations leads at agencies and consultancies running many clients at once.

    Measured on: Margin per client, utilisation and retention

    • Every client lives in a different mix of tools, and account managers spend hours on status updates.
    • Reporting is assembled by hand each month, so senior people do junior work.
    • New business depends on referrals, because nobody has time to run outbound properly.

    What changes: More billable hours per head and clients who can see the work without asking for it.

    “We have tried tools before and the team went back to spreadsheets.”

    We build around how your team already works, start with one workflow and release it early, so adoption is earned before anything else is built.

  • Founder-led B2B service firms

    Founders of B2B service businesses whose sales and delivery have outgrown the founder’s inbox.

    Measured on: Pipeline, win rate and revenue per employee

    • Leads arrive faster than anyone can answer them, and the best ones go cold over a weekend.
    • The CRM is half-filled, so forecasting is a guess and follow-up depends on memory.
    • Growth means hiring, because every process still needs a person in the middle of it.

    What changes: A pipeline that answers, qualifies and follows up on its own, and a business that can grow without adding headcount at the same rate.

    “We are not a tech company. Custom software sounds like a large, risky project.”

    Engagements start with a short scoping sprint and a fixed scope for the first build. You see working software early and decide each next step on evidence.

  • Ops, sales & growth leaders

    Heads of operations, sales or marketing inside mid-size companies, with a mandate and no spare engineering team.

    Measured on: Cost to serve, cycle time and cost per acquisition

    • IT has a long queue, and your team’s workflow is not at the top of it.
    • You are paying for overlapping SaaS that still does not match how your team works.
    • Leadership wants AI in the business, with no clear view of where it is safe and useful.

    What changes: The system your team needs, delivered alongside IT rather than queued behind it, with security and ownership handled properly.

    “Will it pass our security review, and who supports it afterwards?”

    We build in accounts you control, document everything, work to your security requirements and either run it with you or hand it to your team.

Before and after

The same week, run two ways.

Today

  • Leads wait overnight for a reply
  • Every enquiry gets the same sales time
  • Qualification varies by who answers
  • CRM shows the source, not the conversation

With the system in place

  • A useful reply within minutes
  • Sales time spent on qualified buyers
  • The same criteria applied every time
  • Every conversation on the lead record

What we build

AI lead qualification, designed around your work.

Every enquiry answered in minutes, asked your qualifying questions, scored and routed to the right person, with the conversation attached.

  • Instant first response

    A reply within minutes on WhatsApp, email or web chat, in the lead’s language of enquiry, at any hour.

  • Your qualifying questions

    Budget, timeline, decision-maker and fit, asked conversationally in the order your best salesperson would ask them.

  • Scoring against your criteria

    Each lead scored from what they said, with the reasoning shown, so your team can see why it was rated that way.

  • Routing and handoff

    Qualified leads assigned to the right person by region, service or value, with the conversation attached.

  • Meeting booking

    Qualified prospects offered times from your team’s calendars, and the meeting booked without back-and-forth.

  • Review and controls

    Every conversation logged and reviewable, with rules for what the agent may say and a switch that pauses it.

  • WhatsApp
  • Meta lead ads
  • Website forms
  • Email

AI qualification agent

Built for one business, owned by it

  • Scored leads
  • Routed to an owner
  • Booked meetings
  • CRM updated
Sources: WhatsApp, Meta lead ads, Website forms, Email. The system: AI qualification agent. What it produces: Scored leads, Routed to an owner, Booked meetings, CRM updated.

Working thesis

Speed matters only with judgement.

Answering a lead in seconds is easy. Answering it well, asking the right question, recognising a poor fit politely and knowing when a person must take over, is the hard part, and it is where most AI chatbots fail.

We build qualification around your criteria and your best salesperson’s judgement, keep a person in the loop wherever the stakes are high, and measure the agent on qualified meetings, not on replies sent.

Built in-house

We build this for ourselves first.

Scribbify runs software products of its own. Each one is the same kind of work, tested on our own business before yours.

  • LeadSpidey · AI SDR for inbound leads

    Our AI SDR for inbound leads: answers on WhatsApp and email, qualifies in conversation against your criteria and books the meeting.

    About LeadSpidey
LeadSpidey’s homepage: an AI SDR that answers inbound leads on WhatsApp or email.

How it runs

Working software early. Then the next step.

Phases, not promises: every engagement starts with a scoping sprint, and each step is decided on evidence.

Our approach
  1. 01

    Weeks 1–2

    Criteria and conversations

    Write down your qualifying criteria and how your best people ask, and agree when a person must take over.

  2. 02

    Weeks 3–6

    Agent in supervised use

    Live on one channel with a person reviewing conversations, tuned on real enquiries before it runs unattended.

  3. 03

    Ongoing

    More channels, more autonomy

    Further channels and booking added as the agent proves itself, measured on qualified meetings.

Works with the tools you keep

  • WhatsApp Business
  • Meta lead ads
  • Gmail
  • Outlook
  • Website forms
  • Typeform
  • Google Calendar
  • Calendly
  • HubSpot
  • Zoho
  • Pipedrive
  • Google Sheets

Build, buy or configure

An honest comparison.

Sometimes software you can buy is the right answer, and we will say so. This is how we weigh it.

How a Scribbify build compares with off-the-shelf software and low-code builders
What matters Off-the-shelf SaaS Low-code builder Scribbify build
Fits how your team actually works Partly: You adapt to its fields Partly: Until the rules get complex Yes: Designed around your workflow
You own the code and the data No: Rented Partly: Locked to the platform Yes: Yours, documented
Joins every tool you already use Partly: Where integrations exist Partly: Simple connections Yes: Any API or export
Cost stays flat as you hire No: Priced per seat No: Priced per seat Yes: No per-seat licence
AI agents with approvals built in Partly: Generic assistants Partly: Add-ons Yes: Built for your rules
Someone accountable for the outcome No: A support ticket No: Your own team Yes: Measured with you

Questions

Before you write.

How is this different from a chatbot?
A chatbot answers questions. A qualification agent works toward an outcome: it asks your questions, scores the lead from the answers, routes it and books the meeting, inside your CRM and calendar, and hands over to a person when it should.
Should we use LeadSpidey or have Scribbify build something custom?
If your process is close to a standard inbound flow, LeadSpidey, our AI SDR product, is the faster and simpler choice. We build custom when qualification depends on your own systems, unusual criteria, several brands or a workflow LeadSpidey doesn’t cover.
Which channels can it answer on?
WhatsApp through the WhatsApp Business Platform, email, website chat and forms, and Meta lead ads. We start with the channel where most of your leads arrive.
What if a lead asks something the agent shouldn’t answer?
It says a person will follow up, flags the conversation and notifies your team. Quotes, commitments and anything outside its rules go to a person by design.
Can it book meetings directly?
Yes. It offers times from your team’s calendars based on routing rules, books the meeting and sends confirmations, with the conversation attached to the invite and the CRM record.
Is our data used to train AI models?
We use providers and settings that don’t train on your data, and we agree what is stored, where and for how long during scoping.
What is AI lead qualification?
Software that answers an inbound enquiry, asks the questions your sales team would ask, such as need, budget, timing and who decides, scores the lead from the answers and passes qualified leads to a person with the conversation attached.
Which CRMs does it sync with?
CRMs with a usable API, including HubSpot, Zoho CRM and Pipedrive, and custom CRMs we build. Each lead, its answers, its score and the full conversation are written to the record.

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