Services · Internal SaaS
Custom SaaS development services for your own platform and CRM, not another subscription.
When your clients, deals and delivery are spread across three subscriptions that don’t agree, we build you one platform of your own: a custom CRM, client portal or internal system with your steps, rules and roles, owned by you rather than rented per seat. If it later becomes a product you sell, it is built the way we build and run our own SaaS products.
A platform that keeps clients longer and stops you paying for software you work around.
You’ll recognise this
- You pay for a CRM, a project tool and a portal, and still run the work from a spreadsheet.
- Off-the-shelf software makes you change how you sell or deliver to fit its fields.
- Clients email for updates because there is nowhere for them to look.
- Every new hire needs a week to learn which tool holds what.
01 What it’s costing you
The expensive part is the part nobody invoices.
Off-the-shelf software charges you twice: once in subscriptions, and again in the workarounds your team builds around it. The second bill is larger, it is paid in salaries, and it grows with every hire. For example, a team that keeps a spreadsheet beside its CRM because the CRM can’t hold how it prices work is paying for both and trusting neither.
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Lever 01
Client retention
A portal that shows clients progress, documents and next steps makes you easier to stay with, and harder to replace.Moves: Churn and lifetime value -
Lever 02
A pipeline you can trust
A CRM shaped around how you actually sell gets filled in, so follow-ups happen and forecasts mean something.Moves: Forecast accuracy and win rate -
Lever 03
Consolidated spend
One platform replaces overlapping subscriptions and the fragile integrations holding them together.Moves: Software cost per employee
02 Built for
Who brings us this work.
The people who usually start these engagements, what they are measured on, and the question they arrive with.
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Agency & consultancy owners
You run an agency or consultancy with many clients at once, and your margin disappears into reporting, onboarding and status updates.
You watch: Margin per client, team hours and client retention
- Your account managers spend the first week of every month building client reports by hand.
- Every new client means a dozen emails chasing logins, files and approvals before work starts.
- New business still depends on referrals, because nobody has time to prospect.
What changes: Reports and onboarding that run on their own, more clients per account manager, and new business that doesn’t wait for referrals.
“We have bought tools before, and the team went back to spreadsheets.”
We build around how your team already works, start with the one job that costs most, and release it early, so people use it because it saves them time.
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Owners of local & consumer service businesses
You run a travel agency, clinic, real estate brokerage, training business or similar, where customers arrive on WhatsApp, calls and ads, often out of hours.
You watch: Enquiries answered, bookings and repeat customers
- Most messages arrive in the evening or at weekends, when nobody is there to reply.
- Quotes and bookings are followed up when someone remembers, so customers drift to competitors.
- The same customer questions take up your front desk’s whole day.
What changes: Every enquiry answered in minutes, quotes followed up until customers decide, and a team that spends its day on the customers in front of it.
“Will AI say the wrong thing to my customers?”
It only answers from information you approve, hands anything sensitive to a person, and every conversation can be reviewed. You decide how much it may do on its own.
03 Before and after
The same week, run two ways.
Today
- Five subscriptions, none of which agree
- Clients email to ask where things stand
- Forecasts built from memory
- New hires take weeks to learn the tools
With the system in place
- One platform built around how you work
- Clients see status in their own portal
- Pipeline and delivery in one record
- A system new people learn in a day
04 In your business
What this looks like on an ordinary week.
Three situations owners tell us about, and what changes once this is in place.
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Scenario 01
Three tools, three versions of the client
Say a client’s details live in your CRM, your project tool and your invoicing app. When their address or contact changes, someone has to update three places, and usually one gets missed.
With it in place: Clients, projects and invoices live in one platform you own, so a change is made once and everyone sees it.
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Scenario 02
Paying for seats nobody uses
Say you pay for 25 seats on a CRM, but only sales uses it properly. Delivery works in spreadsheets because the CRM doesn’t fit how they work, and the bill grows every time you hire.
With it in place: Each team gets screens built around its own job in one system, with no per-seat licence growing with your headcount.
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Scenario 03
A process the off-the-shelf tool can’t follow
Say every job needs a site survey, a quote approved by a partner and a deposit before work starts. Your current tool has no idea about any of that, so the steps live in people’s heads.
With it in place: The platform follows your steps in order, reminds whoever is next and won’t let work start before the deposit lands.
05 What we build
Internal SaaS, designed around your work.
Your own platform: records, rules, roles and client portals in one system you own, instead of five subscriptions stitched together.
Custom CRM
Enquiries, clients, deals and follow-ups organised around how you actually sell, with the fields and stages your business uses.Client portals
One place for clients to see status, share documents, approve work and pay, so updates stop living in email.Internal platforms
Records, rules and roles for one business in one system: the operating core other tools plug into.Delivery and project tracking
Jobs, tasks, time and handoffs tracked against the client and the contract they belong to.Roles and permissions
Who can see and change what, by team, client and region, with a record of every change.Migration from current tools
Your records moved over from spreadsheets and old software, cleaned and de-duplicated on the way in.
- Website & forms
- Email & WhatsApp
- Contracts
- Payments
Your platform
Built for one business, owned by it
- CRM & pipeline
- Client portal
- Delivery tracking
- Management reporting
06 Specialist services
Within internal SaaS.
Narrower builds with their own buying decisions. Each has its own page with how it works, what it connects to and the questions owners ask.
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Custom CRM development
A CRM built around how you sell: your stages, your follow-up rules, your records, migrated from the spreadsheets and tools you use today.Read more -
Client portal development
A secure place your clients log into for onboarding, documents, approvals, progress and invoices, instead of chasing your team by email.Read more
07 Working thesis
Software should take the shape of the business.
Generic SaaS is built for the average customer, so every business ends up working around it: extra fields, side spreadsheets, a person whose job is to keep two systems in step.
An internal platform inverts that. The software takes the shape of how you sell and deliver, and it becomes an asset on your books rather than a line on your card statement.
08 How it runs
Working software early. Then the next step.
Phases, not promises: every engagement starts with a scoping sprint, and each step is decided on evidence.
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01
Weeks 1–3
Scoping and design
Map records, roles and rules; design the data model and the first module with your team.
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02
Weeks 4–10
Core platform live
The first module in use, your data migrated, old and new running side by side until you switch.
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03
Ongoing
Modules on the same core
Portal, reporting and integrations added one at a time, each released when it works.
Works with the tools you keep
- Google Workspace
- Microsoft 365
- WhatsApp Business
- Gmail
- HubSpot
- Salesforce
- Pipedrive
- Zoho
- Stripe
- Razorpay
- DocuSign
- Any REST API
09 Built in-house
We build this for ourselves first.
Scribbify runs software products of its own. Each one is the same kind of work, tested on our own business before yours.
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Prosvano · LinkedIn automation
A pipeline with board, list and workflow views, one inbox across many accounts and per-team reporting: the core of a custom CRM.
About Prosvano -
LeadSpidey · AI SDR for inbound leads
Leads from forms, sheets, webhooks and CRMs merged into one record per person: the data work every internal platform needs.
About LeadSpidey
10 Build, buy or configure
An honest comparison.
Sometimes software you can buy is the right answer, and we will say so. This is how we weigh it.
| What matters | Off-the-shelf SaaS | Low-code builder | Scribbify build |
|---|---|---|---|
| Fits how your team actually works | Partly: You adapt to its fields | Partly: Until the rules get complex | Yes: Built around how you work |
| You own the code and the data | No: Rented | Partly: Locked to the platform | Yes: Yours, documented |
| Joins every tool you already use | Partly: Where integrations exist | Partly: Simple connections | Yes: Any API or export |
| Cost stays flat as you hire | No: Priced per seat | No: Priced per seat | Yes: No per-seat licence |
| AI agents with approvals built in | Partly: Generic assistants | Partly: Add-ons | Yes: Built for your rules |
| Someone accountable for the outcome | No: A support ticket | No: Your own team | Yes: Measured with you |
11 Questions
Before you write.
Other services
What do you mean by internal SaaS?
Should we build a custom CRM or configure HubSpot or Salesforce?
Can clients log in too?
What happens to our existing data?
Who maintains it after launch?
How do you keep it secure?
Start a project
Talk to us about internal SaaS.
Tell us where the work or the revenue gets stuck: the job, the tools it runs on and what it costs you. We will tell you plainly whether building is worth it.
- A partner reads every enquiry
- A 45-minute working call
- A written scope you can decide on
Or write to us at [email protected]
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