Services · Internal SaaS
Your own platform, not another subscription.
Custom CRMs, client portals and internal platforms that hold your records, rules and roles in one system, built for one business and owned by it.
A platform that keeps clients longer and stops you paying for software you work around.
You’ll recognise this
- You pay for a CRM, a project tool and a portal, and still run the work from a spreadsheet.
- Off-the-shelf software makes you change how you sell or deliver to fit its fields.
- Clients email for updates because there is nowhere for them to look.
- Every new hire needs a week to learn which tool holds what.
What it’s costing you
The expensive part is the part nobody invoices.
Off-the-shelf software charges you twice: once in subscriptions, and again in the workarounds your team builds around it. The second bill is larger, it is paid in salaries, and it grows with every hire.
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Lever 01
Client retention
A portal that shows clients progress, documents and next steps makes you easier to stay with, and harder to replace.
Moves: Churn and lifetime value
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Lever 02
A pipeline you can trust
A CRM shaped around how you actually sell gets filled in, so follow-ups happen and forecasts mean something.
Moves: Forecast accuracy and win rate
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Lever 03
Consolidated spend
One platform replaces overlapping subscriptions and the fragile integrations holding them together.
Moves: Software cost per employee
Built for
Who brings us this work.
The people who usually start these engagements, what they are measured on, and the question they arrive with.
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Agencies & consultancies
Founders and operations leads at agencies and consultancies running many clients at once.
Measured on: Margin per client, utilisation and retention
- Every client lives in a different mix of tools, and account managers spend hours on status updates.
- Reporting is assembled by hand each month, so senior people do junior work.
- New business depends on referrals, because nobody has time to run outbound properly.
What changes: More billable hours per head and clients who can see the work without asking for it.
“We have tried tools before and the team went back to spreadsheets.”
We build around how your team already works, start with one workflow and release it early, so adoption is earned before anything else is built.
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Ops, sales & growth leaders
Heads of operations, sales or marketing inside mid-size companies, with a mandate and no spare engineering team.
Measured on: Cost to serve, cycle time and cost per acquisition
- IT has a long queue, and your team’s workflow is not at the top of it.
- You are paying for overlapping SaaS that still does not match how your team works.
- Leadership wants AI in the business, with no clear view of where it is safe and useful.
What changes: The system your team needs, delivered alongside IT rather than queued behind it, with security and ownership handled properly.
“Will it pass our security review, and who supports it afterwards?”
We build in accounts you control, document everything, work to your security requirements and either run it with you or hand it to your team.
Before and after
The same week, run two ways.
Today
- Five subscriptions, none of which agree
- Clients email to ask where things stand
- Forecasts built from memory
- New hires take weeks to learn the tools
With the system in place
- One platform built around how you work
- Clients see status in their own portal
- Pipeline and delivery in one record
- A system new people learn in a day
What we build
Internal SaaS, designed around your work.
Your own platform: records, rules, roles and client portals in one system you own, instead of five subscriptions stitched together.
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Custom CRM
Enquiries, clients, deals and follow-ups organised around how you actually sell, with the fields and stages your business uses.
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Client portals
One place for clients to see status, share documents, approve work and pay, so updates stop living in email.
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Internal platforms
Records, rules and roles for one business in one system: the operating core other tools plug into.
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Delivery and project tracking
Jobs, tasks, time and handoffs tracked against the client and the contract they belong to.
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Roles and permissions
Who can see and change what, by team, client and region, with a record of every change.
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Migration from current tools
Your records moved over from spreadsheets and old software, cleaned and de-duplicated on the way in.
- Website & forms
- Email & WhatsApp
- Contracts
- Payments
Your platform
Built for one business, owned by it
- CRM & pipeline
- Client portal
- Delivery tracking
- Management reporting
Working thesis
Software should take the shape of the business.
Generic SaaS is built for the average customer, so every business ends up working around it: extra fields, side spreadsheets, a person whose job is to keep two systems in step.
An internal platform inverts that. The software takes the shape of how you sell and deliver, and it becomes an asset on your books rather than a line on your card statement.
Built in-house
We build this for ourselves first.
Scribbify runs software products of its own. Each one is the same kind of work, tested on our own business before yours.
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Prosvano · LinkedIn automation
A pipeline with board, list and workflow views, one inbox across many accounts and per-team reporting: the core of a custom CRM.
About Prosvano -
LeadSpidey · AI SDR for inbound leads
Leads from forms, sheets, webhooks and CRMs merged into one record per person: the data work every internal platform needs.
About LeadSpidey
How it runs
Working software early. Then the next step.
Phases, not promises: every engagement starts with a scoping sprint, and each step is decided on evidence.
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01
Weeks 1–3
Scoping and design
Map records, roles and rules; design the data model and the first module with your team.
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02
Weeks 4–10
Core platform live
The first module in use, your data migrated, old and new running side by side until you switch.
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03
Ongoing
Modules on the same core
Portal, reporting and integrations added one at a time, each released when it works.
Works with the tools you keep
- Google Workspace
- Microsoft 365
- WhatsApp Business
- Gmail
- HubSpot
- Salesforce
- Pipedrive
- Zoho
- Stripe
- Razorpay
- DocuSign
- Any REST API
Build, buy or configure
An honest comparison.
Sometimes software you can buy is the right answer, and we will say so. This is how we weigh it.
| What matters | Off-the-shelf SaaS | Low-code builder | Scribbify build |
|---|---|---|---|
| Fits how your team actually works | Partly: You adapt to its fields | Partly: Until the rules get complex | Yes: Designed around your workflow |
| You own the code and the data | No: Rented | Partly: Locked to the platform | Yes: Yours, documented |
| Joins every tool you already use | Partly: Where integrations exist | Partly: Simple connections | Yes: Any API or export |
| Cost stays flat as you hire | No: Priced per seat | No: Priced per seat | Yes: No per-seat licence |
| AI agents with approvals built in | Partly: Generic assistants | Partly: Add-ons | Yes: Built for your rules |
| Someone accountable for the outcome | No: A support ticket | No: Your own team | Yes: Measured with you |
Questions
Before you write.
What do you mean by internal SaaS?
Should we build a custom CRM or configure HubSpot or Salesforce?
Can clients log in too?
What happens to our existing data?
Who maintains it after launch?
How do you keep it secure?
Start a project
Talk to us about internal SaaS.
Tell us where the work or the revenue gets stuck. A partner replies within one business day.
Other services
Start a project
Start with one workflow.
A few lines are enough. A partner reads every enquiry and replies within one business day.
Tell us where the work gets stuck.
Send a few lines on the workflow, the tools it runs on and what it costs you. We will tell you plainly whether building is worth it.
Or write to us at [email protected]