What we build. What broke. What we learned.
Build logs, system teardowns and operator playbooks from six products and the service-business systems we build. Every article names the bottleneck, the decision and the operating lesson.
Three ways into the work.
Product decisions, releases and lessons from software that is still operating.
A close look at where agency and service-business operations slow down.
Practical frameworks for deciding what to simplify, connect, automate or build.
Explore the evidence library.
- Build Notes
Building Serpify in Public: The 2023 Product Log
A dated record of Serpify's first public releases, first paid users and the agency workflow problems that shaped the product between May and July…
May 28, 2023Read note → 
Build NotesWhy We Built Serpify: The Rank Tracker Our Agency Needed
Serpify began with a recurring agency problem: rank checking and client reporting consumed time that should have gone into SEO decisions. This is the…
May 23, 2023Read note →
Built from operating problems, not thought experiments.
Six products began as solutions to work we were already doing. The articles show the reasoning behind them.
See what we buildShow us the process your team hates doing twice.
We will tell you whether it needs software, automation, or a simpler process.