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How to Write Content Ideal for Both Humans & Search Engines ?

The more I am advancing with content marketing, the more defensive I get towards how people write content. Gone are the days when simple tactics such as Keyword stuffing worked for ranking a page. But ever since Google rolled out its penguin update, user experience became the priority for ranking a page. Google puts a …

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How to Explain SEO to Client With Ease ?

Often times I’ll find myself pitching a person who is not even remotely technical for SEO services. I don’t do it anymore (frequently) as I’ve turned towards in-house projects. When we have space, we open ourselves to one or two client gigs. From a tattoo parlor to a full-blown hospital, I’ve pitched and converted dozens …

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