E-commerce websites have shown a quiet raising phase in the past several years. With the increasing usage of internet technologies, people nowadays prefer to shop at their convenience and that is only possible due to the E-commerce and E-marketing business. While shopping online, a person can select and compare for a variety of different things and decide what’s best according to their needs.
Recently e-commerce has shown a boom in business economics. Websites like Flipkart, Amazon, Snapdeal provide a variety of categories of products including fashion, electronics, educational collection, books, movies, etc. There are various categories of oriented websites also like for fashion it’s Myntra, Shein, Ajio, Limeroad, Zara, etc.
Any websites marketplace can be a great e-commerce business for online sellers. However, there is a lot of competition out there. If be specifically target on Amazon, there are an enormous number of shoppers who use Amazon as it makes it easy to see why so many sellers set out to start their enterprises on the Amazon platform. To increase your Amazon sales make sure that you analyze your competitors and draw a chart upon what works quickly and what doesn’t.
We have often since school learned that knowing everything prior before starting at any work is important and useful rather than starting with half knowledge. So why not apply the same logic here and study the market in advance. Make a list of things like what is demanded more, what qualities customer prefer, target your audience, what price competitors provide, what exclusive you can provide and other criteria’s so that you can put front more exclusive offers and products for your customers.
Here are some tips that can help your sales raise as an Amazon seller.
Know Amazon Properly
If you are ready to sell on Amazon, better know the basics. Make sure that you control your distribution and your product detail pages by yourself. Make sure that your brand has its own pricing levels and you don’t have numerous resellers competing you. That way you would be able to build momentum on the channel and advertising your sole brand would be best for you.
Make sure you have enough bandwidth and necessary resources to take additional orders, like an order management system can help to ensure order tracking and timely delivery, an inventory management system would help to prevent overselling, an payment management system would help to make sure that the transaction was securely made.
There are a variety of products and brands, and hence there are numerous sellers for a similar product. The competition on Amazon is quite steep, because of these various sellers. Make sure that your profitability doesn’t get affected. Use this price competition as an advantage for yourself and determine which products can give you more profitability and promote such products on a large scale.
Only share products having an explicit margin to offer you a good and reasonable rate of return by still facing the competition. To arrive at your desirable profitability make sure that you include all your expenses from advertising to listing to delivering the product.
Value your Customer
Make sure that you value your customers. That can only happen when you provide the best to your customers. Give a special discount, free delivery, cashback offers, vouchers, merchandise and whatever you can offer to your customer to attract sales. For honest and genuine reviews and feedback provide them with special gifts so that they can even recommend your product.
Focus on improving your rating by responding to all of the messages that matter, like this a sure-fire way to ensure customers value you as a seller and choose you over somebody else.
Go Exclusive or Fail
If someone is selling the same items as you on Amazon, then you should consider creating an exclusive offer by bundling products together in new configurations. The beauty of this is that your bundle will be listed as a unique product by Amazon, and when you’re the only seller carrying a listing, you’ll be able to win that all-important spot in the Buy Box.
Exclusive products – If you sell a variety of products, that may or may not be exclusive from your competition, focus on selling the most exclusive products on Amazon and building up your product reviews. Once you have several products that have a lot of positive feedback, then even if you have other products that your competitors have, you may build more of a loyal following based on those few exclusive products.
Automate your Product Listings
Listing your product and its price on Amazon continuously is not only time-consuming, but maybe a waste of time that could be better utilized by you for marketing, customer engagement, and other key business strategies. Automating your Amazon listings can help you simplify the whole process, saving you time and money.
Using an Amazon listing tool can help you with listing products in bulk and an e-commerce inventory management solution can help you with automatic reordering and inventory management.
Invest in Pro Merchant Subscription
Amazon’s Pro Merchant subscription can save you money and give you additional tools to make your selling easier if you plan on listing a lot of items. The cost of it is around $ 1 per transaction but if you are a seller having definite products and are willing to list all your products online on Amazon you can simply go for Pro Merchant subscription which costs around $ 40 per month. Pro subscription benefits you more when you have are sure that you would execute more than 50 transactions per month.
Additionally, with Amazon Pro Merchant, you get some additional benefits like being able to upload in bulk, enhanced reporting, more selling options, and the ability to list new, unique items to the marketplace.
Consider Using Fulfilment By Amazon (FBA)
Fulfillment By Amazon (FBA) is a tool that helps you to increase your sales volume easily. Most top sellers on Amazon use the FBA option. With this service, you send your inventory to Amazon and they take it from there. When one of your items sells, Amazon fulfills the order, packages, and ships it to your customer. You pay for storage of your items and shipping costs, which are often discounted.
Additionally, you can use FBA to take care of order fulfillment for the products you sell through other sales channels. To ensure profitability, make sure you’re selling the best products for FBA.
Win the Buy Box
The coveted Amazon Buy Box is the box on the right side of the product detail page where customers can click to add the item to their shopping cart. The Buy Box is so coveted because it significantly improves your chances of selling items. The best way to increase sales is to win the buy box.
Appearing in the Buy Box requires that you meet certain criteria and that Amazon chooses you from the pool of sellers who offer the same item. The criteria include availability, price, your overall performance as a seller (i.e. you need to be at least Featured Merchant), and shipping options.
Improve Your SEO
Brands should also invest in SEO optimization, especially for Amazon, as it’s a highly competitive environment for pricing, descriptions, reviews and alternative products. SEO plays a large part in getting your product listings in front of more people.
With so many sellers on Amazon, it’s important that buyers are able to find your products. Amazon looks at the keywords in your product titles to rank listings, so you need to include as many keywords as you can in the 500-character title. To help you with this, Amazon offers a Keyword Tool, which will optimize your listing titles.
Get Feedback and Reviews
If we observe the buying trend of customers, they buy the product on Amazon that has the most positive reviews and positive feedback. If a product has 10x more reviews than other products, any customer would prefer that product. Customer reviews and positive feedback are extremely important on Amazon. Nearly 90% of buyers say that they trust online reviews as much as they trust personal recommendations.
So get reviews. Give away as many of your product as you have to in exchange for fair and honest reviews of your customers.
Advertise on Amazon
Advertising on Amazon is a good way to be seen and increase Amazon sales. When you are just starting out or looking to increase the visibility of your products, you should make sure that you advertise your product properly. Look away from paid advertising and instead look at using inbound marketing tactics to bring traffic to your products. You can drive hundreds of visitors per day to your Amazon store or product pages just by creating a strong presence on niche forum sites, Facebook, Instagram, and other social media channels.
Market Outside of Amazon
That the best thing you can do to increase the sales of your products on Amazon. Amazon doesn’t allow you to market people away but you can absolutely market outside to bring customers to your Amazon store. You can use blogging and article writing on your other websites and social handle accounts to get potential customers to look at your items on Amazon.
Marketing your product outside Amazon is a great option to attract a wide range of customers from the globe.
Know the Rules and Regulations
Make sure that you understand and follow the rules and regulations that Amazon has put in place. There are many rules you are expected to follow as a seller. It’s important to the success of your business that you comply with them because if they are broken, you run the risk of being suspended or having your account completely shut down by Amazon.
By following the rules and regulations you are on the right track to being able to increase the product sale on Amazon.
As an Amazon seller, you’ll always be fine-tuning everything. From constantly improving your product listings to monitoring your competition to making sure that your products are delivered appropriately to keeping your customers intact with your brand; the key is to be on top of everything. This can be hard for some sellers, but the hard work is worth it when you start raking in the dough.