Doesn’t this sound “profitable” ?
60% is a big metric to consider for a business, especially if it is a profit margin or sales.
According to the from Hubspot, businesses with a blog generate more sales as compared to those who don’t blog.
You might be wondering how a blog can contribute so much to your online business.
In the recent months, I’ve been meeting and talking with several businesses. I noticed that whenever I bought up the subject of having a blog, over 90% of the owners asked me how it would be beneficial for their business.
They even put forward some reasons, why they “don’t have” a blog ; such as –
- I don’t have much technical knowledge, thereby I can’t create or manage one.
- Managing a blog is expensive
- I won’t be able to acquire customers from the web
- This doesn’t work in my industry
And many other reasons.
But these aren’t valid points. I can tackle all these points, and even point a lot of reasons why you should be blogging.
This is indeed why I decided to compile this post.
So, for those who still don’t have or don’t manage a blog of their business, below are 10 solid and astonishing reasons why you should have one.
Benefits of Blogging for Small and Mid-sized Businesses
1. Boosting Search Engine Optimization
Last week, I was talking with a business owner. He ran a real estate company, and he explained how he spent around $750 on an SEO company whom he worked with to raise his website in SERPs.
But, he didn’t have any blog section yet!
If you too are hoping for your 8-page website to magically appear in top 10 results, you should let go of this thought. ( unless you can afford an SEO Agency ).
I am not saying that you can’t rank an 8-10 website, of course, you can do it. But, it would take a lot of effort.
At the other hand, if you maintain a Blog section, things would be somewhat easier. With a blog, you would have a two folded advantage in SEO –
- Target keywords better
- Increase Indexed pages
- Getting targeted traffic
Targeting Keywords Better : With a blog, you can add pages (posts) on an ongoing basis and target a new keyword or new variation of the prime keyword. However, this scenario is not possible with a web page.
Suppose you have a shampoo selling company. You’d ideally have a Homepage and Products page. On both of these pages, you can target only certain keywords ( which is certainly not enough ).
However, things would be completely different if you had a blog. You can add new posts and pages and target a specific audience. You can even target keyword variations and long tail variation in your blog posts.
Increasing Indexed Pages : If you have a normal website which you made merely for representing business online, you’d have around 10 pages ( or may be more or less ).
But if you have a blog, you can add posts and increase your slice of indexed pages. Google certainly loves websites with more indexed pages.
Getting target audience – This one is my personal favorite. To explain this, I’d like to recall the example I gave above.
As a business owner, you only need audience which is interested in your product. If you are selling shampoo that solves the problem of dandruff, you need only the people that have this problem.
Your chances of selling are less when 100 people interested in random topics come, but your chances are high when only 10 people who are interested in your topic visit your website.
To attain targeted audience, you need to update quality stuffed and informative blog posts relevant to your niche. Once your posts rank on searches, you will get the audience who will be willing to be your customer.
2. Improve Relations with Existing Customers
This is because your existing customers have already brought from you and thereby have some trust in your brand. They are likely to buy again from you as compared to first-time visitors.
One key thing that influences customers to buy again is how you treat them. If you are consistently connected with your audience, you can dramatically improve your relations and score better sales.
A blog helps you to create a community and know your customer and their needs better.
There are several ways of doing this, such as ;-
- Encouraging your users to comment on blog posts and replying them.
- Embedding surveys on your blog.
- Drive users to your Facebook Fan page and retain them.
- Provide occasional discount deals on blogs.
- Publish update and how-to’s related to your product/service.
3. Secure New Customers
Before I begin talking about how a blog can work wonders to secure new clients, I want you to know about some stats.
[bctt tweet=”Small Businesses With Active Blog Secure 126% More Leads” username=”scribbify”]
- Small businesses that have an active blog secure around 126% new leads compared to those who don’t blog.
- A Whopping 90% of customers told that they find professional content writing useful.
- Blog Posts with images attached are able to get 94% more engagement.
- Around 78% of marketers think that custom content is certainly the future of marketing.
- Small businesses with less than 10 employees usually allocate around 42% of marketing budget to content marketing itself.
- 68% of customers are more likely to spend their time in reading content from a brand in which they are interested.
This is true; a blog helps you to secure new customers to a great extent. Companies such as Udemy secure the majority of their customers from their blog itself.
With your blog, you can create a community around and thereby engage and encourage users to purchase your product.
A blog helps you establish trust among readers ; which is the main ingredient of making a consumer.
4. Show Company Values
One platform you can utilize to show the values of your company is your blog itself. Two companies do this job pretty well.
One of the best things about Hubspot is the team value which reflects on their blog itself. The company allows almost everyone in their team to publish on their blog.
Another awesome example is Squirrly. They have also utilized their blog ideally to grab customers. Above all this, they have a dedicated page to display their core values. This is something that I personally adore about this company.
Also, the company also reflects its team value by introducing each of its team members in detail.
You too can display the values of your company on your blog and build ties with your readers.
5. Increased Exposure
[bctt tweet=”An Effective method to Get Exposure is through Effective Blogging” username=”scribbify”]
With your company’s mere 10 page website, you can’t get the much-needed exposure unless you advertise on Facebook and Twitter or other advertising networks.
One way to get exposure is to spend on advertising, the other is cost effective way i.e. Blogging !
If you have a blog and produce premium content, you can attract a lot of audiences. One can also embed Social media share buttons on blogs.
If your blog makes it easy for users to share the content, you’d certainly get your content spread across Social media for free.
Also, there is no denying of the fact that “word of the mouth” is the best kind of advertisement you can possibly achieve.
You can’t achieve word of mouth from advertising, but you can certainly achieve it via your blog.
Over the time, your blog would achieve the much-needed exposure.
6. Gain Knowledge About Industry
I have blogs on various subjects such as Blogging and Content Writing, in order to maintain these blogs, publish new content and be able to respond queries raised by readers, I have to be consistently reading about what is going on in this industry.
If you too have a blog, you’d feel the same.
Having blog encourages you to learn more about the subject. It is a necessity if you want to sustain your blog.
You need to be equipped with the latest updates in the industry and plan stuff accordingly.
It doesn’t matter in which industry you have a blog, it would always demand more and more content.
To meet this increasing need of content, you need to learn, research and improvise multiple times on an ongoing process.
Sometimes, you might miss a subject, but you’d have to get back on that subject when readers ask you questions regarding it.
7. Easy to Create and Maintain
While discussing the issue of blogging, I found that a lot of people replied that they don’t have any coding knowledge and thereby creating a blog isn’t their cup of tea. ( I prefer saying coffee although )
If this is what stops you from blogging, you should probably start.
We are living in the 21st century and having a blog is easier than ever. Nearly every tech-loving child has a blog, even a dog has a blog !
There are several CMS ( Content management systems ) and Blogging platforms whom you can utilize to get a blog started and utilize the benefits being mentioned here.
Creating a blog on each of them takes no more than 5 minutes and requires no coding knowledge unless you want a premium looking blog.
You can also build a blog on Self hosted WordPress, which also takes no more than 6 minutes and some minor configurations to get started.
If making a blog still seems like a tough thing, leave us a message and our in-house developer would be more than happy to assist you in getting your blog started.
Having a blog is great for marketing your products, and is indeed the most cost-effective marketing tactic you can deploy.
8. Marketing Hub
[bctt tweet=”Your Blog is Fodder For All Your Marketing Activities !” username=”scribbify”]
The prime pages of a website generally include the services page, products page, book now, or similar pages.
These are the “landing pages” or squeeze pages and the ultimate aim of your website is to drive traffic to these pages.
This seems somewhat tricky with a usual website, which only has these pages in the navigation menu.
But when you have a blog, you can drive visitors to these blogs with effective use of CTAs ( Call to action ). These include elements such as buttons, images etc that encourage users to click and visit your landing pages.
CMS such as WordPress and Blogger makes it quite easy to embed CTAs and advertisements in the sidebar or other areas. This means that you only have to configure your settings once, and your call to actions would be displayed across all the posts and pages.
Your Blog acts as a fodder for all your marketing techniques and sales funnels.
9. Connect With Industry Peers
Networking is a very effective when you are in business, regardless if it’s small or a midsized one.
Through the blog, you can efficiently connect with the industry peers.
A good example is how I managed to get Neil Patel on my Podcast. The root was my blog itself.
I have also managed to connect with several other marketers and businesses from my blog itself.
You too can connect with your business peers and other brands through effective blogging.
By building relations, you can certainly get your brand noticed in the industry.
10. Makes You a Great Writer
If nothing works out, you’d end up being a great writer !
In my course of blogging, I have seen how I improved my writing skills over the time.
Blogging encourages you to write and there is no secret to becoming a better writer. No matter which guide you read, every guide that explains how to become a better writer would recommend writing as much as possible.
But Not Every Blog Rocks, Some Suck !
Everything has a dark side.
Even Blogging has one.
Not all the blogs make it to the limelight, in fact, the majority of them don’t every make it up to there.
Reasons can vary, but the prime reason is the lack of good content. I have worked with several clients to conduct content audits and found that the major reason their blog wasn’t meeting their inbound goals was poor content.
If you don’t want your blog to be another blog that falls into the pit, make sure the content you publish on your blog is relevant, quality stuffed and optimized for search engines.
Conclusion – Blogging isn’t rocket science, neither it is walk in the park. All it needs is premium design and quality content.
Let us know your opinions in the comments below.